Bivouac Coffee

Creating a natural and sustainable coffee brand for adventure lovers

man smelling bivouac coffee in the mountains

Scope of work

Startup Branding
Brand Identity

Year

2017

ABOUT THE CLIENT

Bivouac Coffee is a micro coffee roaster based in the mountains of Evergreen, Colorado. Bivouac exclusively roasts environmentally friendly, naturally processed coffees from adventurous origins around the world.

CHALLENGE

The project goal was to create a distinctive and straightforward logo & identity tailored to the outdoor/adventure industry – while subtly conveying the meaning of the name.

SOLUTION

To achieve the project goal, I created a simplified mountain symbol to visually represent the name's meaning. I paired the symbol with a lowercase sans serif font and added extra letter spacing to creating approachability within the logo. Along with the logo, I crafted a brand font and color palette that is diverse and adventurous, tailoring to the outdoor/adventure industry.

Read more about this project
bivouac coffee logo animation
bivouac coffee logo system and brand colours
man on top of a mountain with a bivouac coffee hat on his head
white bivouac coffee logo on a black background