Bivouac Coffee is a micro coffee roaster based in the mountains of Evergreen, Colorado. Bivouac exclusively roasts environmentally friendly, naturally processed coffees from adventurous origins around the world.
The project goal was to create a distinctive and straightforward logo & identity tailored to the outdoor/adventure industry – while subtly conveying the meaning of the name.
To achieve the project goal, I created a simplified mountain symbol to visually represent the name's meaning. I paired the symbol with a lowercase sans serif font and added extra letter spacing to creating approachability within the logo. Along with the logo, I crafted a brand font and color palette that is diverse and adventurous, tailoring to the outdoor/adventure industry.