Brand refresh for an Ai-powered website builder that empowers small business owners.

Bookmark billboard

Scope of work

Brand Refresh
Brand Strategy
Brand Identity
Website Design
Marketing Collateral
Brand Guidelines



About the client

Bookmark is an AI-powered website builder that empowers small business owners without any technical experience to create a personal website in a matter of minutes. With the assistance of an Artificial Intelligence Design Assistant (AIDA), Bookmark removes technical complexity and delivers a fully functional website for any small business.


Over the past five years, Bookmark spent a lot of time focusing on the product. Now that they feel confident in their product development, it was clear that the brand strategy and identity were an afterthought. The goal was to refocus the brand strategy and refresh the identity to help Bookmark reach the next level of growth – positioning them as leaders in their industry.

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Bookmark logo animation
Bookmark logo before vs after
Bookmark symbol refresh animation
Old Bookmark symbol vs new Bookmark symbol
Bookmark social media profiles
Bookmark street posters
Bookmark tote bags
Bookmark street posters
Bookmark container graphic element
Bookmark business cards
Bookmark bus poster
Bookmark stationary
Bookmark email templates
Bookmark instagram posts
Bookmark brand guidelines
Bookmark Logo

“Working with Kaejon is inspiring and uplifting. He is very professional and direct in his approach to tackling your brand and developing designs and strategies. Essentially, he has a knack for cutting through the noise, and he doesn’t waste time. Most importantly, he is committed and plugged in. His communication with our team was fluid, and the work exceeded our expectations."

Nicole Kosmayer
Nicole Kosmayer

Chief Operating Officer at Bookmark

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