About the client
Brotherhood is a Canadian capital management firm specializing in optimizing corporate cash flow efficiency.
Challenge
The objective of this project was to refresh the logo and establish a distinctive identity that effectively conveys the Canadian roots of Brotherhood, steering clear of clichés like the maple leaf or CN Tower.
Solution
The solution started with modernizing the logo by removing the drop shadow and using a grid to redraw the symbol. This step was crucial in ensuring the logo's adaptability across various digital and print platforms while maintaining a contemporary aesthetic.Next, we created a new colour palette inspired by the colours on Canadian bills. This strategic choice pays homage to Brotherhood's Canadian roots while avoiding clichés and infusing the brand with a sense of financial stability and reliability.
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About the client
Brotherhood is a Canadian capital management firm specializing in optimizing corporate cash flow efficiency.
Challenge
The objective of this project was to refresh the logo and establish a distinctive identity that effectively conveys the Canadian roots of Brotherhood, steering clear of clichés like the maple leaf or CN Tower.
Solution
The solution started with modernizing the logo by removing the drop shadow and using a grid to redraw the symbol. This step was crucial in ensuring the logo's adaptability across various digital and print platforms while maintaining a contemporary aesthetic.Next, we created a new colour palette inspired by the colours on Canadian bills. This strategic choice pays homage to Brotherhood's Canadian roots while avoiding clichés and infusing the brand with a sense of financial stability and reliability.
