Refreshing the identity of Canada’s digital health not-for-profit to unify programs and go digital-first.
Brand Refresh
Brand Research & Strategy
Brand Architecture
Visual Identity System
Website Design
Branded Templates
Brand Guidelines
2021
Canada Health Infoway is a national, independent not-for-profit that partners with governments, health-care organizations, clinicians, and patients to make care more digital, connected, and accessible. They lead and fund initiatives that improve how Canadians access and share health information—supporting things like secure information exchange, e-prescribing, and system interoperability. The goal: healthier Canadians through innovative digital health solutions.
While Credit Canada has been in the proverbial game for several decades, insights in 2023 revealed that a lack of innovation has led to a significant decline in market share; Credit Canada was down over the last 5 years.
This analysis led Credit Canada to develop a new brand strategy and identity to help kickstart the agency’s renewal and progress. The goal was to propel Credit Canada into the 21st century through a modern, compelling brand narrative and a refreshed brand identity that embodied transformation and innovation.
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“We brought Kaejon in to help rebrand a clean energy company with a 40-year history in an industry known for resisting change. He quickly became a key part of our team, bringing steady focus, deep experience, and a collaborative approach.
His input helped us deliver a bold transformation that pushed the limits of what’s expected in the nuclear space — a major win for our client and for us. Kaejon is a true partner to Big Red Oak. You can always count on him to bring smart, original ideas to the table.”
Managing Director at Conexus
