Conexus Nuclear

Rebranding Canada's largest nuclear not-for-profit to reflect growth, expanded scope, and a bold new vision for the future.

Scope of work

Brand Refresh
Brand Renaming
Logo Design
Visual Identity
Website Design
Marketing Collateral
Brand Guidelines

Year

2025

About the client

Conexus is a Canadian, not-for-profit progressive hub where members, suppliers and partners collaborate to share insights, overcome challenges and drive innovation. Since 1984, our mission has been to achieve excellence in the rapidly evolving nuclear sector through the power of collective action. As a trusted partner and global thought leader, Conexus sets the highest standards for safety, efficiency and environmental performance.

Challenge

While Credit Canada has been in the proverbial game for several decades, insights in 2023 revealed that a lack of innovation has led to a significant decline in market share; Credit Canada was down over the last 5 years.

This analysis led Credit Canada to develop a new brand strategy and identity to help kickstart the agency’s renewal and progress. The goal was to propel Credit Canada into the 21st century through a modern, compelling brand narrative and a refreshed brand identity that embodied transformation and innovation.

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Brand Renaming

The decision to rename from CANDU Owners Group (COG) to Conexus came from a desire to better reflect the organization’s evolving mission and community. While the original name highlighted their expertise in CANDU nuclear technology, it no longer represented the full scope of their work or the growing diversity of their membership, which now extends beyond CANDU and beyond owners.

The new name, Conexus, captures the spirit of connection and collaboration at the heart of the organization, positioning it as a hub that brings members together to advance the future of nuclear energy.

Logo Design

The decision to rename from CANDU Owners Group (COG) to Conexus came from a desire to better reflect the organization’s evolving mission and community. While the original name highlighted their expertise in CANDU nuclear technology, it no longer represented the full scope of their work or the growing diversity of their membership, which now extends beyond CANDU and beyond owners.

The new name, Conexus, captures the spirit of connection and collaboration at the heart of the organization, positioning it as a hub that brings members together to advance the future of nuclear energy.

Visual Identity

The decision to rename from CANDU Owners Group (COG) to Conexus came from a desire to better reflect the organization’s evolving mission and community. While the original name highlighted their expertise in CANDU nuclear technology, it no longer represented the full scope of their work or the growing diversity of their membership, which now extends beyond CANDU and beyond owners.

The new name, Conexus, captures the spirit of connection and collaboration at the heart of the organization, positioning it as a hub that brings members together to advance the future of nuclear energy.

Candu Owners Group Rebrands to Conexus Nuclear.

Brand Imagery

The decision to rename from CANDU Owners Group (COG) to Conexus came from a desire to better reflect the organization’s evolving mission and community. While the original name highlighted their expertise in CANDU nuclear technology, it no longer represented the full scope of their work or the growing diversity of their membership, which now extends beyond CANDU and beyond owners.

The new name, Conexus, captures the spirit of connection and collaboration at the heart of the organization, positioning it as a hub that brings members together to advance the future of nuclear energy.

Branded Applications

The decision to rename from CANDU Owners Group (COG) to Conexus came from a desire to better reflect the organization’s evolving mission and community. While the original name highlighted their expertise in CANDU nuclear technology, it no longer represented the full scope of their work or the growing diversity of their membership, which now extends beyond CANDU and beyond owners.

The new name, Conexus, captures the spirit of connection and collaboration at the heart of the organization, positioning it as a hub that brings members together to advance the future of nuclear energy.

Brand Guidelines

The decision to rename from CANDU Owners Group (COG) to Conexus came from a desire to better reflect the organization’s evolving mission and community. While the original name highlighted their expertise in CANDU nuclear technology, it no longer represented the full scope of their work or the growing diversity of their membership, which now extends beyond CANDU and beyond owners.

The new name, Conexus, captures the spirit of connection and collaboration at the heart of the organization, positioning it as a hub that brings members together to advance the future of nuclear energy.

“We brought Kaejon in to help rebrand a clean energy company with a 40-year history in an industry known for resisting change. He quickly became a key part of our team, bringing steady focus, deep experience, and a collaborative approach.

His input helped us deliver a bold transformation that pushed the limits of what’s expected in the nuclear space — a major win for our client and for us. Kaejon is a true partner to Big Red Oak. You can always count on him to bring smart, original ideas to the table.”

Tyrell Lisson

Managing Director at Conexus