Rebranding Canada's largest nuclear not-for-profit to reflect growth, expanded scope, and a bold new vision for the future.
Brand Refresh
Brand Renaming
Logo Design
Visual Identity
Website Design
Marketing Collateral
Brand Guidelines
2025
Conexus is a Canadian, not-for-profit progressive hub where members, suppliers and partners collaborate to share insights, overcome challenges and drive innovation. Since 1984, our mission has been to achieve excellence in the rapidly evolving nuclear sector through the power of collective action. As a trusted partner and global thought leader, Conexus sets the highest standards for safety, efficiency and environmental performance.
While Credit Canada has been in the proverbial game for several decades, insights in 2023 revealed that a lack of innovation has led to a significant decline in market share; Credit Canada was down over the last 5 years.
This analysis led Credit Canada to develop a new brand strategy and identity to help kickstart the agency’s renewal and progress. The goal was to propel Credit Canada into the 21st century through a modern, compelling brand narrative and a refreshed brand identity that embodied transformation and innovation.
Read more about this project
The decision to rename from CANDU Owners Group (COG) to Conexus came from a desire to better reflect the organization’s evolving mission and community. While the original name highlighted their expertise in CANDU nuclear technology, it no longer represented the full scope of their work or the growing diversity of their membership, which now extends beyond CANDU and beyond owners.
The new name, Conexus, captures the spirit of connection and collaboration at the heart of the organization, positioning it as a hub that brings members together to advance the future of nuclear energy.
The decision to rename from CANDU Owners Group (COG) to Conexus came from a desire to better reflect the organization’s evolving mission and community. While the original name highlighted their expertise in CANDU nuclear technology, it no longer represented the full scope of their work or the growing diversity of their membership, which now extends beyond CANDU and beyond owners.
The new name, Conexus, captures the spirit of connection and collaboration at the heart of the organization, positioning it as a hub that brings members together to advance the future of nuclear energy.
The decision to rename from CANDU Owners Group (COG) to Conexus came from a desire to better reflect the organization’s evolving mission and community. While the original name highlighted their expertise in CANDU nuclear technology, it no longer represented the full scope of their work or the growing diversity of their membership, which now extends beyond CANDU and beyond owners.
The new name, Conexus, captures the spirit of connection and collaboration at the heart of the organization, positioning it as a hub that brings members together to advance the future of nuclear energy.
The decision to rename from CANDU Owners Group (COG) to Conexus came from a desire to better reflect the organization’s evolving mission and community. While the original name highlighted their expertise in CANDU nuclear technology, it no longer represented the full scope of their work or the growing diversity of their membership, which now extends beyond CANDU and beyond owners.
The new name, Conexus, captures the spirit of connection and collaboration at the heart of the organization, positioning it as a hub that brings members together to advance the future of nuclear energy.
The decision to rename from CANDU Owners Group (COG) to Conexus came from a desire to better reflect the organization’s evolving mission and community. While the original name highlighted their expertise in CANDU nuclear technology, it no longer represented the full scope of their work or the growing diversity of their membership, which now extends beyond CANDU and beyond owners.
The new name, Conexus, captures the spirit of connection and collaboration at the heart of the organization, positioning it as a hub that brings members together to advance the future of nuclear energy.
The decision to rename from CANDU Owners Group (COG) to Conexus came from a desire to better reflect the organization’s evolving mission and community. While the original name highlighted their expertise in CANDU nuclear technology, it no longer represented the full scope of their work or the growing diversity of their membership, which now extends beyond CANDU and beyond owners.
The new name, Conexus, captures the spirit of connection and collaboration at the heart of the organization, positioning it as a hub that brings members together to advance the future of nuclear energy.
“Working with Kaejon on the Conexus rebrand was an incredibly positive experience. He brought a clear creative vision, strong attention to detail, and a collaborative approach that made a complex process feel seamless. He worked closely with our team to evolve from the CANDU Owners Group to a brand that better reflects our expanded scope and mission, translating our values into a modern, cohesive identity that truly represents who we are today.
His ability to listen, interpret feedback, and deliver thoughtful solutions ensured every part of the brand, from the logo and visual system to our branded templates—was strategic and easy for our team to use. The new identity aligns with our communications goals and has been well received internally and externally, helping us share our story with greater clarity and confidence.”
Director of Communications at Conexus
