Rebranding Canada's largest nuclear not-for-profit to reflect growth, expanded scope, and a bold new vision for the future.
Brand Refresh
Brand Identity
Website Design
Marketing Collateral
Brand Guidelines
2025
Conexus is a Canadian, not-for-profit progressive hub where members, suppliers and partners collaborate to share insights, overcome challenges and drive innovation. Since 1984, our mission has been to achieve excellence in the rapidly evolving nuclear sector through the power of collective action. As a trusted partner and global thought leader, Conexus sets the highest standards for safety, efficiency and environmental performance.
While Credit Canada has been in the proverbial game for several decades, insights in 2023 revealed that a lack of innovation has led to a significant decline in market share; Credit Canada was down over the last 5 years.
This analysis led Credit Canada to develop a new brand strategy and identity to help kickstart the agency’s renewal and progress. The goal was to propel Credit Canada into the 21st century through a modern, compelling brand narrative and a refreshed brand identity that embodied transformation and innovation.
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“We brought Kaejon in to help rebrand a clean energy company with a 40-year history in an industry known for resisting change. He quickly became a key part of our team, bringing steady focus, deep experience, and a collaborative approach.
His input helped us deliver a bold transformation that pushed the limits of what’s expected in the nuclear space — a major win for our client and for us. Kaejon is a true partner to Big Red Oak. You can always count on him to bring smart, original ideas to the table.”
Managing Director at Conexus
