New Era Electric

Crafting an identity that stands out in a crowded electrical industry.

New Era Electric logo on a black background

Scope of work

Brand Refresh
Brand Identity

Year

2019

About the client

New-Era Electric is a locally owned family business offering residential, commercial and industrial services and preventative maintenance.

Challenge

The goal of this project was to create a unique and distinctive logo for a business in a crowded industry. Colin, the founder of New Era Electric, wanted a logo that represented the idea of electricity without using any cliche plug or lightning symbols to avoid looking generic.

Solution

For this project, I focused on creating a distinctive monogram. Since the company name is long, it would be hard for the logo to be versatile with a wordmark-only execution. The last two words in the company name start with E, which allowed me to create a monogram with the letters NE rather than repeating the letter E twice. To achieve the goal of representing the idea of electricity while not looking cliche or generic, I used the negative space within the letter E of the monogram to create an abstracted plug shape 🔌⁣.

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About the client

New-Era Electric is a locally owned family business offering residential, commercial and industrial services and preventative maintenance.

Challenge

The goal of this project was to create a unique and distinctive logo for a business in a crowded industry. Colin, the founder of New Era Electric, wanted a logo that represented the idea of electricity without using any cliche plug or lightning symbols to avoid looking generic.

Solution

For this project, I focused on creating a distinctive monogram. Since the company name is long, it would be hard for the logo to be versatile with a wordmark-only execution. The last two words in the company name start with E, which allowed me to create a monogram with the letters NE rather than repeating the letter E twice. To achieve the goal of representing the idea of electricity while not looking cliche or generic, I used the negative space within the letter E of the monogram to create an abstracted plug shape 🔌⁣.

old New Era Electric logo vs the new New Era Electric logo
New Era Electric symbol grid
New Era Electric symbol meaning
New Era Electric symbol negative space plug shape
New Era Electric brand elements
New Era Electric business cards
New Era Electric logo variations
man in a subway tunnel wearing an orange New Era Electric vest
New Era Electric logo on a black background