Rebranding the industry leader in social display advertising.

Nova glued street posters

Scope of work

Brand Strategy
Brand Naming
Brand Identity
Website Design
Marketing Collateral
Brand Guidelines



About the client

Nova (formerly Polar) is the leader in Social Display Advertising. Providing creative automation for agencies, brands, ad tech platforms, CTV providers, and retail media, allowing them to repurpose social creative to run programmatically, at scale, on the open web, in mobile apps, and on CTV.


When Polar first came to me, they had two sub-brands offering the same product but targeting two different target markets, creating internal and external confusion. As a result, they needed a strategy that clarified the brand hierarchy, purpose and positioning.

Read more about this project

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Read more about this project
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Nova logo animation
Polar logo vs Nova logo
Nova street billboard
Nova business cards
Nova brand icons
Nova single posters
Nova instagram posts
Nova stationary
Nova website homepage design
Nova social media profiles
Nova wide billboard
Nova brand guidelines
Nova Logo

"Kaejon was a delight to partner with, as he brought a methodology and framework to help guide what is normally an arbitrary and highly subjective process. He did a great job of balancing the line between challenging us to think critically about our choices and being open to our direction and perspectives. The results speak for themselves, we are proud (and loud) about our new branded identity which has inspired our team, our clients and most of all, me!"

Kunal Gupta
Kunal Gupta

Founder & CEO at Nova