selected leaf
Brand Refresh
Brand Strategy
Brand Identity
Packaging Design
Product Photography
Art Direction
2019
Selected Leaf is a natural health company that produces the highest quality pharmacist formulated CBD products on the market. The companies mission is to help make CBD become the future of natural health. Selected Leaf uses local Colorado organic farmers that only use extraction methods that preserve the plant's natural properties to create products that focus on the healing effects of CBD in the human body.
Selected Leaf wanted to create a brand that challenged the status quo of the cannabis industry and help get CBD products out of the smoke shops and into yoga studios, spas and grocery stores.
The solution began with researching and crafting the brand strategy. Once the brand strategy was concrete, I refreshed the primary logo, created a logo system, introduced an energetic and approachable colour palette and chose a bold and flexible brand font. Lastly, I created modern package designs that focused on a natural look/feel with pops of colour to help them thrive in yoga studios, spas and grocery stores.
