Selected Leaf CBD droppers

selected leaf

Crafting a brand that challenges the status quo of the cannabis industry

Scope of work

Brand Refresh
Brand Strategy
Brand Identity
Packaging Design
Product Photography
Art Direction

Year

2019

ABOUT THE CLIENT

Selected Leaf is a natural health company that produces the highest quality pharmacist formulated CBD products on the market. The companies mission is to help make CBD become the future of natural health. Selected Leaf uses local Colorado organic farmers that only use extraction methods that preserve the plant's natural properties to create products that focus on the healing effects of CBD in the human body.

CHALLENGE

Selected Leaf wanted to create a brand that challenged the status quo of the cannabis industry and help get CBD products out of the smoke shops and into yoga studios, spas and grocery stores.

SOLUTION

The solution began with researching and crafting the brand strategy. Once the brand strategy was concrete, I refreshed the primary logo, created a logo system, introduced an energetic and approachable colour palette and chose a bold and flexible brand font. Lastly, I created modern package designs that focused on a natural look/feel with pops of colour to help them thrive in yoga studios, spas and grocery stores.

Read more about this project
Selected Leaf logo animation
Selected Leaf tote bag and business cards
Selected Leaf CBD dropper box
Selected Leaf CBD droppers and packaging
Selected Leaf social media profiles
Selected Leaf CBD label design
Selected Leaf CBD droppers
Selected Leaf 500ml CBD dropper
Selected Leaf logo variations and brand colours
Selected Leaf CBD droppers
Selected Leaf CBD rub relief label design
Selected Leaf CBD rub relief
white Selected Leaf logo on a green background