Looka office sign


Rebranding an online logo maker to become a full graphic design platform

Scope of work

Brand Strategy
Brand Identity
Email Templates
Website Design
Marketing & Social Assets
Brand Guidelines




Looka (formerly Logojoy) is an AI-powered graphic design platform that guides you through designing a custom brand identity. This includes your logo, business cards, fonts, colors, website and everything you need to launch your business in style while being self-sufficient and executing on your vision.


When Logojoy launched in 2017, its product offering was only logos. The company quickly expanded and started to offer websites, business cards, and social media assets. The name Logojoy was limiting by having the word “logo” within the company name. Keeping the same name would only hold back the company from expanding beyond logos. The company needed a new name and brand that would support them in reaching that next level of growth.


The solution started with in-depth brand and competitive research to find a new name. The Looka team and I chose the name Looka because it is short, easy to spell, hard to mispronounce and did not limit the brand from offering new products beyond logos. While subtly communicating what industry the product is in.  After choosing the name, I crafted a brand strategy to position Looka as the graphic design platform that delivers a customized branding solution at a highly accessible price point. Using the brand strategy, I developed a flexible and distinctive brand identity system to express the brand's new personality and help them be distinctive.

Read more about this project
Looka logo animation
Logojoy rebranding to Looka animation
Logojoy logo vs Looka logo
Looka street posters
Looka symbol grid animation
Looka finger framing
Looka symbol meaning
Looka tote bag
Looka brand elements
Looka social media profiles
Looka office
Looka employee swag
Looka brand icons
Looka L-Frame graphic element
Looka glued posters
Looka stationary
Looka L-Frame posters
Looka billboard
Looka board rooms and bathrooms
Looka website
Looka homepage banners
Looka instagram story animation
Looka instagram stories

“Working with Kaejon was an absolute pleasure. You rarely come across someone so passionate about the quality of their work. I was impressed with Kaejon’s ability to focus on the “why” and the end results, both of which can be hard to find in creatively-inclined folks. I look forward to the next opportunity I have to work with Kaejon.”

— Dawson Whitfield, CEO at Looka

White Looka logo on a blue background

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